{
  "schema_version": 1,
  "metadata": {
    "date_start": "2026-09-14",
    "date_end": "2026-10-13",
    "account": "100-799-7001",
    "conversion_action_id": "7746082710",
    "conversion_action": "SR | Lançamentos | Lead Online",
    "count": "One",
    "created": "2026-09-03",
    "first_record_from_prior_history": "2026-09-14",
    "api_status": "OAuth invalid_grant: expired or revoked",
    "raw_cache_used": false,
    "ad_capture": "partial; hidden UI table",
    "segment_conversion_basis": "Device/network: mixed conversion counts; only traffic metrics used",
    "collected_on": "2026-10-14",
    "source": "Chrome autenticado — coleta manual auditável",
    "crm_status": "Não atualizado nesta coleta. Nenhuma conversão do Ads é apresentada como lead qualificado, visita ou venda.",
    "privacy": "Sem dados pessoais de leads, credenciais ou respostas brutas do navegador.",
    "limitations": [
      "Termos limitados ao que o Google exibe por privacidade.",
      "Anúncios: captura parcial de 29 registros; ausência na captura não prova ausência de anúncio.",
      "Sem série diária, histórico de alterações ou perdas por orçamento no nível de grupo.",
      "Criação da ação em 03/09; primeiro registro válido conhecido em 14/09. A publicação final da tag não foi comprovada.",
      "API indisponível por OAuth expirado/revogado; esta visão usa a coleta do Chrome, não o cache antigo."
    ]
  },
  "campaigns": [
    {
      "name": "SR | PESQUISA | LANÇAMENTOS | ILHA",
      "region": "Ilha",
      "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
      "cost": 1518.58,
      "clicks": 871,
      "impressions": 11235,
      "lead_online": 13,
      "legacy_form_submit": 9,
      "conversions_all": 22,
      "cpa_lead_online": 116.81384615384614,
      "cvr_lead_online_pct": 1.492537313432836,
      "cpc": 1.7434902411021813,
      "status": "Eligible (Limited)\nLimited by budget",
      "search_impression_share": {
        "raw": "14.18%",
        "value_pct": 14.18,
        "operator": "=",
        "bound_pct": null
      },
      "search_lost_rank": {
        "raw": "58.49%",
        "value_pct": 58.49,
        "operator": "=",
        "bound_pct": null
      },
      "search_lost_budget": {
        "raw": "27.33%",
        "value_pct": 27.33,
        "operator": "=",
        "bound_pct": null
      },
      "search_exact_match_is": {
        "raw": "42.60%",
        "value_pct": 42.6,
        "operator": "=",
        "bound_pct": null
      },
      "budget_daily": 50,
      "bid_strategy": "Maximize clicks",
      "group_count": 38,
      "keyword_count": 663,
      "term_count": 1413,
      "positive_groups": 9,
      "cost_no_lead": 507.94,
      "match_types": {
        "Phrase match": {
          "cost": 940.92,
          "clicks": 575,
          "lead_online": 6
        },
        "Exact match": {
          "cost": 577.66,
          "clicks": 296,
          "lead_online": 7
        },
        "Broad match": {
          "cost": 0,
          "clicks": 0,
          "lead_online": 0
        }
      },
      "quality_spend": {
        "quality_known": {
          "count": 151,
          "cost": 805.46
        },
        "quality_3_or_less": {
          "count": 22,
          "cost": 220.19
        },
        "landing_below_average": {
          "count": 23,
          "cost": 151
        },
        "ad_relevance_below_average": {
          "count": 34,
          "cost": 147.24
        },
        "status_low_quality": {
          "count": 10,
          "cost": 122.19
        }
      },
      "term_categories": {
        "Marca San Remo": {
          "cost": 8.73,
          "clicks": 8,
          "lead_online": 0
        },
        "Produto / localização: qualificar intenção": {
          "cost": 80.12,
          "clicks": 55,
          "lead_online": 0
        },
        "Informação / turismo: fora da oferta": {
          "cost": 3.52,
          "clicks": 1,
          "lead_online": 0
        },
        "Construtora / incorporadora": {
          "cost": 53.95,
          "clicks": 13,
          "lead_online": 1
        },
        "Nome do empreendimento": {
          "cost": 346.32,
          "clicks": 182,
          "lead_online": 3
        },
        "Imobiliária / intermediário": {
          "cost": 13.66,
          "clicks": 10,
          "lead_online": 0
        },
        "Outras buscas: revisão contextual": {
          "cost": 109.26,
          "clicks": 60,
          "lead_online": 0
        },
        "Programa habitacional: confirmar ticket": {
          "cost": 4.18,
          "clicks": 3,
          "lead_online": 1
        }
      },
      "term_coverage": {
        "cost": {
          "visible": 619.74,
          "total": 1518.58,
          "coverage_pct": 40.810494014144794
        },
        "clicks": {
          "visible": 332,
          "total": 871,
          "coverage_pct": 38.11710677382319
        },
        "lead_online": {
          "visible": 5,
          "total": 13,
          "coverage_pct": 38.46153846153846
        }
      },
      "insight": "13 Lead Online a R$ 116,81. O Zenn concentra 40,3% do investimento e tem CPA de R$ 203,87; a classificação perde mais leilões do que o orçamento. Há gasto relevante em buscas genéricas.",
      "action": "Revisar a concentração de verba e o alinhamento das buscas do Zenn. Corrigir qualidade/classificação onde houver evidência e testar seletivamente os grupos com resultado validado no CRM."
    },
    {
      "name": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
      "region": "Continente",
      "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
      "cost": 1502.11,
      "clicks": 1188,
      "impressions": 9758,
      "lead_online": 16,
      "legacy_form_submit": 6,
      "conversions_all": 22,
      "cpa_lead_online": 93.881875,
      "cvr_lead_online_pct": 1.3468013468013469,
      "cpc": 1.2644023569023568,
      "status": "Eligible\nSome ads disapproved",
      "search_impression_share": {
        "raw": "32.75%",
        "value_pct": 32.75,
        "operator": "=",
        "bound_pct": null
      },
      "search_lost_rank": {
        "raw": "46.11%",
        "value_pct": 46.11,
        "operator": "=",
        "bound_pct": null
      },
      "search_lost_budget": {
        "raw": "21.13%",
        "value_pct": 21.13,
        "operator": "=",
        "bound_pct": null
      },
      "search_exact_match_is": {
        "raw": "56.17%",
        "value_pct": 56.17,
        "operator": "=",
        "bound_pct": null
      },
      "budget_daily": 50,
      "bid_strategy": "Maximize clicks",
      "group_count": 47,
      "keyword_count": 878,
      "term_count": 760,
      "positive_groups": 10,
      "cost_no_lead": 914.7,
      "match_types": {
        "Phrase match": {
          "cost": 656.5,
          "clicks": 500,
          "lead_online": 4
        },
        "Exact match": {
          "cost": 845.61,
          "clicks": 688,
          "lead_online": 12
        }
      },
      "quality_spend": {
        "quality_known": {
          "count": 230,
          "cost": 1319.76
        },
        "quality_3_or_less": {
          "count": 36,
          "cost": 235.57
        },
        "landing_below_average": {
          "count": 50,
          "cost": 227.96
        },
        "ad_relevance_below_average": {
          "count": 54,
          "cost": 179.07
        },
        "status_low_quality": {
          "count": 28,
          "cost": 57.24
        }
      },
      "term_categories": {
        "Produto / localização: qualificar intenção": {
          "cost": 49.92,
          "clicks": 39,
          "lead_online": 0
        },
        "Outra oferta / marca: verificar": {
          "cost": 24.58,
          "clicks": 23,
          "lead_online": 0
        },
        "Construtora / incorporadora": {
          "cost": 33.41,
          "clicks": 17,
          "lead_online": 0
        },
        "Nome do empreendimento": {
          "cost": 628.71,
          "clicks": 518,
          "lead_online": 8
        },
        "Imobiliária / intermediário": {
          "cost": 1.28,
          "clicks": 1,
          "lead_online": 0
        },
        "Outras buscas: revisão contextual": {
          "cost": 73.11,
          "clicks": 51,
          "lead_online": 0
        },
        "Programa habitacional: confirmar ticket": {
          "cost": 10.66,
          "clicks": 8,
          "lead_online": 0
        }
      },
      "term_coverage": {
        "cost": {
          "visible": 821.67,
          "total": 1502.11,
          "coverage_pct": 54.70105385091638
        },
        "clicks": {
          "visible": 657,
          "total": 1188,
          "coverage_pct": 55.303030303030305
        },
        "lead_online": {
          "visible": 8,
          "total": 16,
          "coverage_pct": 50
        }
      },
      "insight": "16 Lead Online a R$ 93,88: CPA 19,6% menor que o da Ilha. A vantagem vem do CPC menor, não de uma taxa de conversão melhor. Cota 365, Acqua e Park View são sinais iniciais, ainda sem validação de retorno.",
      "action": "Priorizar testes seletivos nos grupos com resultado. Corrigir perdas por classificação e separar conversões antigas de Lead Online antes de qualquer decisão de escala."
    }
  ],
  "groups": [
    {
      "name": "EMP | 084 | Zenn Living Residence | Centro",
      "region": "Ilha",
      "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
      "cost": 611.62,
      "clicks": 433,
      "impressions": 7485,
      "lead_online": 3,
      "legacy_form_submit": 5,
      "conversions_all": 8,
      "cpa_lead_online": 203.87333333333333,
      "cvr_lead_online_pct": 0.6928406466512702,
      "cpc": 1.4125173210161663,
      "status": "Eligible",
      "search_impression_share": {
        "raw": "10.46%",
        "value_pct": 10.46,
        "operator": "=",
        "bound_pct": null
      },
      "search_lost_rank": {
        "raw": "60.92%",
        "value_pct": 60.92,
        "operator": "=",
        "bound_pct": null
      },
      "id": "199184244166",
      "property_name": "Zenn Living Residence",
      "neighborhood": "Centro",
      "local_label_code": "084",
      "pattern": "Resultado observado",
      "insight": "Concentra 40,3% do gasto e 49,7% dos cliques da Ilha, mas 23,1% do Lead Online. O CPA correto é R$ 203,87; R$ 76,45 mistura cinco eventos antigos com três novos.",
      "action": "Revisar o peso dos termos genéricos “florianopolis” e “apartamento novo”. Confirmar no CRM o perfil financeiro da busca de programa habitacional que converteu. Não escalar apenas pelo volume.",
      "evidence": "Evento e métricas observados; causalidade e retorno comercial ainda condicionais.",
      "keyword_count": 30,
      "keyword_low_volume": 14,
      "keyword_low_quality": 0,
      "keyword_disapproved": 0,
      "visible_term_cost": 161.59,
      "visible_term_clicks": 116,
      "visible_term_lead_online": 1,
      "visible_cost_coverage_pct": 26.41999934599915,
      "keywords": [
        {
          "name": "\"San Remo Zenn Living Residence\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903963129",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "[San Remo Zenn Living Residence]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903961929",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "\"Zenn Living Residence San Remo\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903961449",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "[Zenn Living Residence plantas]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903961209",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "[Zenn Living Residence San Remo]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903961169",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "\"Zenn Living Residence lançamento\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903961009",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "\"Zenn Living Residence plantas\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903960969",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "[Zenn Living Residence lançamento]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903960929",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "\"Zenn Living Residence valores\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2500903960769",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/zenn-living-residence"
        },
        {
          "name": "[Zenn Living Residence valores]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
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            "operator": null,
            "bound_pct": null
          },
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          "match_type": "Phrase match (close variant)",
          "intent_category": "Nome do empreendimento"
        },
        {
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          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 1,
          "lead_online": 0,
          "legacy_form_submit": 0,
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            "bound_pct": null
          },
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          "match_type": "Exact match",
          "intent_category": "Nome do empreendimento"
        },
        {
          "name": "arkki florianópolis",
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          "lead_online": 0,
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            "operator": null,
            "bound_pct": null
          },
          "trigger_keyword": "\"apartamento cais\"",
          "match_type": "Phrase match (close variant)",
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        }
      ],
      "ads_partial": []
    },
    {
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      "region": "Continente",
      "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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      "impressions": 187,
      "lead_online": 0,
      "legacy_form_submit": 0,
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        "value_pct": 85.35,
        "operator": "=",
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        "raw": "8.92%",
        "value_pct": 8.92,
        "operator": "=",
        "bound_pct": null
      },
      "id": "195925664061",
      "property_name": "Villa Vauban",
      "neighborhood": "Estreito",
      "local_label_code": "037",
      "pattern": "Custo sem Lead Online",
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      "action": "Priorizar investigação pelo gasto; ausência de conversão não identifica a causa.",
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          "lead_online": 0,
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        },
        {
          "name": "[villa vauban lançamento]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "\"villa vauban plantas\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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          "search_impression_share": {
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            "value_pct": null,
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            "bound_pct": null
          },
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          },
          "keyword_id": "2497242970464",
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          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "[villa vauban plantas]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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          "search_impression_share": {
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            "value_pct": null,
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          },
          "search_lost_rank": {
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            "operator": null,
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          },
          "keyword_id": "2497242970304",
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          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "\"villa vauban valores\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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          "impressions": 0,
          "lead_online": 0,
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          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
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          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
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            "bound_pct": null
          },
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2497242969264",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
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          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "[villa vauban valores]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
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          "cvr_lead_online_pct": null,
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          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
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            "bound_pct": null
          },
          "search_lost_rank": {
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2497242969064",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
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          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "\"apartamento villa vauban\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "clicks": 0,
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          "legacy_form_submit": 0,
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          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
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          },
          "keyword_id": "2497242969024",
          "match_type": "Phrase match",
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          "landing_page": "—",
          "ad_relevance": "—",
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          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "[apartamento villa vauban]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
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          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
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            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
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            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2497242968864",
          "match_type": "Exact match",
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          "landing_page": "—",
          "ad_relevance": "—",
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          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "\"villa vauban florianópolis\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
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          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2497242968824",
          "match_type": "Phrase match",
          "quality_score": 10,
          "landing_page": "Above average",
          "ad_relevance": "Above average",
          "expected_ctr": "Above average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "[villa vauban florianópolis]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 5.16,
          "clicks": 2,
          "impressions": 6,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": 0,
          "cpc": 2.58,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "100.00%",
            "value_pct": 100,
            "operator": "=",
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "0.00%",
            "value_pct": 0,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2497242968784",
          "match_type": "Exact match",
          "quality_score": 10,
          "landing_page": "Above average",
          "ad_relevance": "Above average",
          "expected_ctr": "Above average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "[RDO Villa Vauban]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 5.26,
          "clicks": 4,
          "impressions": 9,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
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          "cvr_lead_online_pct": 0,
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          "status": "Eligible",
          "search_impression_share": {
            "raw": "72.73%",
            "value_pct": 72.73,
            "operator": "=",
            "bound_pct": null
          },
          "search_lost_rank": {
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            "value_pct": 18.18,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2493941829496",
          "match_type": "Exact match",
          "quality_score": 9,
          "landing_page": "Above average",
          "ad_relevance": "Average",
          "expected_ctr": "Above average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "\"RDO Villa Vauban\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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            "value_pct": 100,
            "operator": "=",
            "bound_pct": null
          },
          "search_lost_rank": {
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            "value_pct": 0,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2493941822856",
          "match_type": "Phrase match",
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          "landing_page": "Above average",
          "ad_relevance": "Average",
          "expected_ctr": "Above average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "\"Villa Vauban Residence\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 1.81,
          "clicks": 1,
          "impressions": 2,
          "lead_online": 0,
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          "cvr_lead_online_pct": 0,
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          "status": "Eligible",
          "search_impression_share": {
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            "value_pct": 33.33,
            "operator": "=",
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "66.67%",
            "value_pct": 66.67,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2493941785096",
          "match_type": "Phrase match",
          "quality_score": 9,
          "landing_page": "Above average",
          "ad_relevance": "Average",
          "expected_ctr": "Above average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "\"Villa Vauban RDO\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 1,
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          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Eligible",
          "search_impression_share": {
            "raw": "100.00%",
            "value_pct": 100,
            "operator": "=",
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "0.00%",
            "value_pct": 0,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2493941784856",
          "match_type": "Phrase match",
          "quality_score": 9,
          "landing_page": "Above average",
          "ad_relevance": "Average",
          "expected_ctr": "Above average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "[Villa Vauban Residence]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 10.88,
          "clicks": 9,
          "impressions": 32,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": 0,
          "cpc": 1.208888888888889,
          "status": "Eligible",
          "search_impression_share": {
            "raw": "91.30%",
            "value_pct": 91.3,
            "operator": "=",
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "4.35%",
            "value_pct": 4.35,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2493941784416",
          "match_type": "Exact match",
          "quality_score": 9,
          "landing_page": "Above average",
          "ad_relevance": "Average",
          "expected_ctr": "Above average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-estreito-florianopolis-sc/villa-vauban"
        },
        {
          "name": "[villa vauban estreito]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 9.36,
          "clicks": 9,
          "impressions": 17,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": 0,
          "cpc": 1.04,
          "status": "Eligible",
          "search_impression_share": {
            "raw": "71.43%",
            "value_pct": 71.43,
            "operator": "=",
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "14.29%",
            "value_pct": 14.29,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2429369682155",
          "match_type": "Exact match",
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        },
        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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            "operator": null,
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          },
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          "intent_category": "Nome do empreendimento"
        },
        {
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          "lead_online": 0,
          "legacy_form_submit": 0,
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          },
          "trigger_keyword": "[Dimas Construções]",
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      "ads_partial": []
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-saco-dos-limoes-florianopolis-sc/hub-beira-mar"
        },
        {
          "name": "\"hub beira mar florianópolis\"",
          "region": "Ilha",
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        },
        {
          "name": "[hub beira mar florianópolis]",
          "region": "Ilha",
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        },
        {
          "name": "\"apartamento hub beira mar\"",
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        },
        {
          "name": "[apartamento hub beira mar]",
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        },
        {
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          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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        },
        {
          "name": "[hub beira mar saco dos limões]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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        },
        {
          "name": "\"hub beira mar lançamento\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
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        },
        {
          "name": "[hub beira mar lançamento]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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        },
        {
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        },
        {
          "name": "\"hub beira mar valores\"",
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        },
        {
          "name": "[hub beira mar valores]",
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        },
        {
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            "value_pct": 14.68,
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            "value_pct": 62.39,
            "operator": "=",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-saco-dos-limoes-florianopolis-sc/hub-beira-mar"
        },
        {
          "name": "[LongView Construtora]",
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        {
          "name": "\"LongView HUB Beira Mar\"",
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          "landing_page": "Average",
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        },
        {
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            "value_pct": null,
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          "intent_category": "Nome do empreendimento"
        },
        {
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "lead_online": 0,
          "legacy_form_submit": 0,
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            "bound_pct": null
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          "trigger_keyword": "[RODES Construtora]",
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        },
        {
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      "ads_partial": []
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        "operator": "=",
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        "operator": "=",
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        {
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
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        {
          "name": "\"solar plaza residencial plantas\"",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "search_impression_share": {
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
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            "value_pct": null,
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          "keyword_id": "2497242944144",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "[solar plaza residencial plantas]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "search_impression_share": {
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            "value_pct": null,
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            "bound_pct": null
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
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          "keyword_id": "2497242944104",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "\"solar plaza residencial valores\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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          "conversions_all": 0,
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          "search_impression_share": {
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            "operator": null,
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "[solar plaza residencial valores]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "\"apartamento solar plaza residencial\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "conversions_all": 0,
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "[apartamento solar plaza residencial]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "\"solar plaza residencial capoeiras\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "search_impression_share": {
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "[solar plaza residencial capoeiras]",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "\"solar plaza residencial florianópolis\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "[solar plaza residencial florianópolis]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "[solar plaza residencial]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "impressions": 67,
          "lead_online": 1,
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          "conversions_all": 1,
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            "value_pct": 81.36,
            "operator": "=",
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            "value_pct": 11.86,
            "operator": "=",
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          "expected_ctr": "Average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "\"Locks Construtora\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
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          "cvr_lead_online_pct": null,
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          "search_impression_share": {
            "raw": "< 10%",
            "value_pct": null,
            "operator": "<",
            "bound_pct": 10
          },
          "search_lost_rank": {
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            "value_pct": null,
            "operator": ">",
            "bound_pct": 90
          },
          "keyword_id": "2493941783896",
          "match_type": "Phrase match",
          "quality_score": 1,
          "landing_page": "Below average",
          "ad_relevance": "Below average",
          "expected_ctr": "Below average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "[Locks Construtora]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 2.76,
          "clicks": 1,
          "impressions": 46,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": 0,
          "cpc": 2.76,
          "status": "Eligible (Limited)\nRarely shown (low Quality Score)",
          "search_impression_share": {
            "raw": "17.82%",
            "value_pct": 17.82,
            "operator": "=",
            "bound_pct": null
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          "search_lost_rank": {
            "raw": "62.07%",
            "value_pct": 62.07,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2493941783736",
          "match_type": "Exact match",
          "quality_score": 1,
          "landing_page": "Below average",
          "ad_relevance": "Below average",
          "expected_ctr": "Below average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-capoeiras-florianopolis-sc/solar-plaza-residencial"
        },
        {
          "name": "\"Locks Construtora Solar Plaza\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 2.25,
          "clicks": 1,
          "impressions": 13,
          "lead_online": 0,
          "legacy_form_submit": 0,
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          "cpa_lead_online": null,
          "cvr_lead_online_pct": 0,
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        {
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          "name": "\"solar plaza residencial\"",
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        {
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      ],
      "terms": [
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        {
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        {
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        {
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        {
          "name": "\"bliss liviing florianópolis\"",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/bliss-liviing"
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        {
          "name": "[bliss liviing florianópolis]",
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        {
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        {
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        {
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        {
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        {
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        {
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          "intent_category": "Nome do empreendimento"
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          "name": "rodes engenharia",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "intent_category": "Nome do empreendimento"
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        {
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        {
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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        {
          "name": "[agapito residencial plantas]",
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        {
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        {
          "name": "[agapito residencial pronto]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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        {
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        {
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        {
          "name": "[agapito residencial canto]",
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        {
          "name": "[agapito residencial florianópolis]",
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        {
          "name": "\"Agapito Residencial RDO\"",
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        {
          "name": "[RDO Agapito Residencial]",
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          "match_type": "Phrase match (close variant)",
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        {
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          "intent_category": "Nome do empreendimento"
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        {
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        {
          "name": "[Coral Construtora Recanto dos Corais]",
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        {
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        {
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        {
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        {
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        },
        {
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        {
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        },
        {
          "name": "[Algae Beach Residence Cachoeira Bom Jesus]",
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        },
        {
          "name": "\"Algae Beach Residence Florianópolis\"",
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        {
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        {
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          },
          "trigger_keyword": "\"apartamento seleto\"",
          "match_type": "Phrase match (close variant)",
          "intent_category": "Nome do empreendimento"
        },
        {
          "name": "seleto vivara cachoeira do bom jesus",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 5,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": null,
          "search_impression_share": {
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "trigger_keyword": "\"apartamento seleto\"",
          "match_type": "Phrase match (close variant)",
          "intent_category": "Nome do empreendimento"
        },
        {
          "name": "seleto carlessi",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 23,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": null,
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
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          "search_lost_rank": {
            "raw": "",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "trigger_keyword": "[Seleto Carlessi]",
          "match_type": "Exact match",
          "intent_category": "Nome do empreendimento"
        },
        {
          "name": "seleto",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 17,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
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            "value_pct": null,
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            "bound_pct": null
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
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          "match_type": "Exact match",
          "intent_category": "Nome do empreendimento"
        },
        {
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
          "impressions": 1,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
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          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": null,
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "trigger_keyword": "[apartamento seleto]",
          "match_type": "Exact match (close variant)",
          "intent_category": "Nome do empreendimento"
        },
        {
          "name": "ed seleto carlessi",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
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          "status": null,
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "trigger_keyword": "[Seleto Carlessi]",
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          "intent_category": "Nome do empreendimento"
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      "ads_partial": []
    },
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      "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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      "clicks": 16,
      "impressions": 153,
      "lead_online": 0,
      "legacy_form_submit": 0,
      "conversions_all": 0,
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        "value_pct": 69.57,
        "operator": "=",
        "bound_pct": null
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      "search_lost_rank": {
        "raw": "20.50%",
        "value_pct": 20.5,
        "operator": "=",
        "bound_pct": null
      },
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      "property_name": "Viva Balneário",
      "neighborhood": "Balneário",
      "local_label_code": "006",
      "pattern": "Custo sem Lead Online",
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      "action": "Priorizar investigação pelo gasto; ausência de conversão não identifica a causa.",
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      "keyword_disapproved": 0,
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      "visible_term_clicks": 13,
      "visible_term_lead_online": 0,
      "visible_cost_coverage_pct": 82.29968311453146,
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "clicks": 1,
          "impressions": 8,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": 0,
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          "status": "Eligible",
          "search_impression_share": {
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            "value_pct": 20,
            "operator": "=",
            "bound_pct": null
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          "search_lost_rank": {
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            "value_pct": 65,
            "operator": "=",
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          "keyword_id": "2499528783541",
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          "expected_ctr": "Average",
          "policy": "Eligible",
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        },
        {
          "name": "\"viva balneário lançamento\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
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          "cvr_lead_online_pct": null,
          "cpc": null,
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          "search_impression_share": {
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
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            "value_pct": null,
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            "bound_pct": null
          },
          "keyword_id": "2495965707513",
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          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "[viva balneário lançamento]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
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          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2495965707353",
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          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "\"viva balneário plantas\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233827",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "[viva balneário plantas]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233667",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "\"viva balneário valores\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233627",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "[viva balneário valores]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233587",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "\"apartamento viva balneário\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233427",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "[apartamento viva balneário]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233387",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "\"viva balneário balneário\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233347",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "[viva balneário balneário]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233187",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "\"viva balneário florianópolis\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233147",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "[viva balneário florianópolis]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493947233107",
          "match_type": "Exact match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-balneario-florianopolis-sc/viva-balneario"
        },
        {
          "name": "\"Viva Balneário Globo\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
          "impressions": 0,
          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493941916136",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
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        {
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        {
          "name": "[Viva Balneário Globo]",
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        {
          "name": "\"Globo Construtora Florianópolis\"",
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            "value_pct": 37.93,
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          "expected_ctr": "Average",
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        {
          "name": "[viva balneário]",
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        {
          "name": "\"viva balneário\"",
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      "terms": [
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        {
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        {
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/parkside-rio-branco"
        },
        {
          "name": "[Parkside Rio Branco]",
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          "policy": "Eligible",
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        {
          "name": "\"Parkside Rio Branco lançamento\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "search_impression_share": {
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            "bound_pct": null
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        },
        {
          "name": "[Parkside Rio Branco lançamento]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "search_impression_share": {
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          "search_lost_rank": {
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          "landing_page": "—",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-centro-florianopolis-sc/parkside-rio-branco"
        },
        {
          "name": "\"Parkside Rio Branco plantas\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
          "clicks": 0,
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          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
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            "bound_pct": null
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        },
        {
          "name": "\"maranello residence balneário\"",
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        },
        {
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        {
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        },
        {
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        },
        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
          "name": "\"julio schappo canto\"",
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        },
        {
          "name": "[julio schappo canto]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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        {
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        {
          "name": "[Julio Schappo RDO]",
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        },
        {
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        {
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-canto-florianopolis-sc/julio-schappo"
        },
        {
          "name": "[Residencial Julio Schappo]",
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        },
        {
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        },
        {
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        },
        {
          "name": "[julio schappo]",
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        {
          "name": "\"julio schappo\"",
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      "terms": [
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        },
        {
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        {
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        {
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          "keyword_id": "2500903285609",
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        {
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        {
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        {
          "name": "[Mirante Residence em obras]",
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        },
        {
          "name": "\"Mirante Residence plantas\"",
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        },
        {
          "name": "[Mirante Residence plantas]",
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        {
          "name": "\"Mirante Residence valores\"",
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        {
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        {
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-praia-comprida-sao-jose-sc/mirante-residence"
        },
        {
          "name": "[Mirante Residence Praia Comprida]",
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        },
        {
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        {
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        {
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        {
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      "ads_partial": []
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      "action": "Priorizar investigação pelo gasto; ausência de conversão não identifica a causa.",
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        {
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        },
        {
          "name": "\"Vancouver Residencial San Remo\"",
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        },
        {
          "name": "[Vancouver Residencial San Remo]",
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        },
        {
          "name": "\"Vancouver Residencial pronto\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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        },
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          "name": "[Vancouver Residencial pronto]",
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        },
        {
          "name": "\"Vancouver Residencial plantas\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-kobrasol-sao-jose-sc/vancouver-residencial"
        },
        {
          "name": "[Vancouver Residencial plantas]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-kobrasol-sao-jose-sc/vancouver-residencial"
        },
        {
          "name": "\"Vancouver Residencial valores\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-kobrasol-sao-jose-sc/vancouver-residencial"
        },
        {
          "name": "[Vancouver Residencial valores]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-kobrasol-sao-jose-sc/vancouver-residencial"
        },
        {
          "name": "\"apartamento Vancouver Residencial\"",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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        },
        {
          "name": "[apartamento Vancouver Residencial]",
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        },
        {
          "name": "[Vancouver Residencial Kobrasol]",
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        },
        {
          "name": "\"Vancouver Residencial São José\"",
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        {
          "name": "[Vancouver Residencial São José]",
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            "value_pct": null,
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            "bound_pct": null
          },
          "keyword_id": "2500903295489",
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          "landing_page": "—",
          "ad_relevance": "—",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-kobrasol-sao-jose-sc/vancouver-residencial"
        },
        {
          "name": "\"Vancouver Residencial Kobrasol\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          },
          "keyword_id": "2481336318377",
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          "landing_page": "Below average",
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          "expected_ctr": "Average",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-kobrasol-sao-jose-sc/vancouver-residencial"
        },
        {
          "name": "[Vancouver Residencial]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "lead_online": 0,
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          "ad_relevance": "Above average",
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        },
        {
          "name": "\"Vancouver Residencial\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "cvr_lead_online_pct": 0,
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        },
        {
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          "name": "[apartamento a1 elementos da terra]",
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        },
        {
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        },
        {
          "name": "\"Supera Holding Florianópolis\"",
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        },
        {
          "name": "[Supera Holding Florianópolis]",
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        {
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        },
        {
          "name": "\"a1 elementos da terra\"",
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      ],
      "terms": [
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        {
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        {
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        },
        {
          "name": "[jardim de coqueiros florianópolis]",
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        {
          "name": "[jardim de coqueiros valores]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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        {
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        },
        {
          "name": "[apartamento jardim de coqueiros]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-coqueiros-florianopolis-sc/jardim-de-coqueiros"
        },
        {
          "name": "\"jardim de coqueiros coqueiros\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "keyword_id": "2497243004544",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-coqueiros-florianopolis-sc/jardim-de-coqueiros"
        },
        {
          "name": "[jardim de coqueiros coqueiros]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          },
          "keyword_id": "2497243003664",
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          "landing_page": "—",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-coqueiros-florianopolis-sc/jardim-de-coqueiros"
        },
        {
          "name": "[jardim de coqueiros em obras]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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        {
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        {
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          "name": "[Live Lumis Cacupé valores]",
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        "raw": "34.85%",
        "value_pct": 34.85,
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      "local_label_code": "052",
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      "action": "Teste condicionado à repetição e qualidade comercial; revisar termos e restrições.",
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        {
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
        },
        {
          "name": "\"AMC DUO plantas\"",
          "region": "Continente",
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        },
        {
          "name": "[AMC DUO plantas]",
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          "landing_page": "—",
          "ad_relevance": "—",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
        },
        {
          "name": "\"AMC DUO valores\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "search_impression_share": {
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            "value_pct": null,
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            "bound_pct": null
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          "keyword_id": "2500903964049",
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          "landing_page": "—",
          "ad_relevance": "—",
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          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
        },
        {
          "name": "[AMC DUO valores]",
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          "landing_page": "—",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
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        {
          "name": "\"apartamento AMC DUO\"",
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          "landing_page": "—",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
        },
        {
          "name": "[AMC DUO]",
          "region": "Continente",
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            "value_pct": 36.54,
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
        },
        {
          "name": "[apartamento AMC DUO]",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
        },
        {
          "name": "\"AMC DUO Campinas\"",
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            "value_pct": null,
            "operator": "<",
            "bound_pct": 10
          },
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            "raw": "50.00%",
            "value_pct": 50,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2500903963609",
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          "quality_score": 4,
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          "ad_relevance": "Average",
          "expected_ctr": "Below average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
        },
        {
          "name": "[AMC DUO Campinas]",
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            "raw": "80.00%",
            "value_pct": 80,
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          "keyword_id": "2500903963569",
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        {
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          "keyword_id": "2500903963409",
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        },
        {
          "name": "\"AMC DUO em obras\"",
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          "keyword_id": "2500903115249",
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        },
        {
          "name": "\"AMC DUO\"",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-campinas-sao-jose-sc/amc-duo"
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      "terms": [
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      "ads_partial": []
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        },
        {
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        {
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        {
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        {
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        },
        {
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        },
        {
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        },
        {
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        {
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        {
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        {
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        {
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        {
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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        },
        {
          "name": "[Vision 1617 Saco Grande]",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-obra-saco-grande-florianopolis-sc/vision-1617"
        },
        {
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        },
        {
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        {
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        {
          "name": "\"Éden valores\"",
          "region": "Continente",
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        },
        {
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        },
        {
          "name": "[apartamento Vergê Campeche]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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        },
        {
          "name": "\"Vergê Campeche Campeche\"",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "keyword_id": "2500903218609",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-campeche-florianopolis-sc/verge-campeche"
        },
        {
          "name": "[Vergê Campeche Campeche]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-campeche-florianopolis-sc/verge-campeche"
        },
        {
          "name": "\"Vergê Campeche Florianópolis\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "keyword_id": "2500903218369",
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        },
        {
          "name": "[Vergê Campeche Florianópolis]",
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            "operator": null,
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          "keyword_id": "2500903217969",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-campeche-florianopolis-sc/verge-campeche"
        },
        {
          "name": "[Vergê Campeche]",
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            "value_pct": 9.09,
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        },
        {
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        {
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        },
        {
          "name": "\"Don Residence plantas\"",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-campinas-sao-jose-sc/don-residence"
        },
        {
          "name": "[Don Residence plantas]",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-campinas-sao-jose-sc/don-residence"
        },
        {
          "name": "\"Don Residence valores\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-campinas-sao-jose-sc/don-residence"
        },
        {
          "name": "[Don Residence valores]",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-campinas-sao-jose-sc/don-residence"
        },
        {
          "name": "\"apartamento Don Residence\"",
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            "value_pct": 20,
            "operator": "=",
            "bound_pct": null
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            "value_pct": 80,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2500903280809",
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          "quality_score": 5,
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-campinas-sao-jose-sc/don-residence"
        },
        {
          "name": "[apartamento Don Residence]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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            "value_pct": 66.67,
            "operator": "=",
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            "value_pct": 33.33,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2500903280769",
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          "quality_score": 5,
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          "ad_relevance": "Above average",
          "expected_ctr": "Average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-campinas-sao-jose-sc/don-residence"
        },
        {
          "name": "\"Don Residence Campinas\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "lead_online": 0,
          "legacy_form_submit": 0,
          "conversions_all": 0,
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          "cpc": null,
          "status": "Eligible",
          "search_impression_share": {
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            "value_pct": 25,
            "operator": "=",
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "0.00%",
            "value_pct": 0,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2500903280609",
          "match_type": "Phrase match",
          "quality_score": 7,
          "landing_page": "Average",
          "ad_relevance": "Above average",
          "expected_ctr": "Average",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-campinas-sao-jose-sc/don-residence"
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        {
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        {
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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        },
        {
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        {
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        {
          "name": "\"Saint Michel Residence plantas\"",
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        {
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        {
          "name": "[Saint Michel Residence plantas]",
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        },
        {
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          "keyword_id": "2500903290409",
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        },
        {
          "name": "[Saint Michel Residence valores]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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        {
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      ],
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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        {
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            "operator": null,
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-capoeiras-florianopolis-sc/aura-residence"
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        {
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            "operator": "=",
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        {
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/casa-em-obra-corrego-grande-florianopolis-sc/jardins-de-genova"
        },
        {
          "name": "\"Jardins de Gênova valores\"",
          "region": "Ilha",
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          "keyword_id": "2500903945089",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/casa-em-obra-corrego-grande-florianopolis-sc/jardins-de-genova"
        },
        {
          "name": "[Jardins de Gênova valores]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "search_impression_share": {
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          "search_lost_rank": {
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          "keyword_id": "2500903944929",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/casa-em-obra-corrego-grande-florianopolis-sc/jardins-de-genova"
        },
        {
          "name": "[Jardins de Gênova Córrego Grande]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "keyword_id": "2500903944849",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/casa-em-obra-corrego-grande-florianopolis-sc/jardins-de-genova"
        },
        {
          "name": "\"Jardins de Gênova em obras\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "clicks": 0,
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        },
        {
          "name": "[Jardins de Gênova em obras]",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/casa-em-obra-corrego-grande-florianopolis-sc/jardins-de-genova"
        },
        {
          "name": "\"Jardins de Gênova plantas\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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        },
        {
          "name": "[Jardins de Gênova plantas]",
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        },
        {
          "name": "\"Jardins de Gênova Córrego Grande\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/casa-em-obra-corrego-grande-florianopolis-sc/jardins-de-genova"
        },
        {
          "name": "\"Jardins de Gênova Florianópolis\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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        },
        {
          "name": "[Jardins de Gênova Florianópolis]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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        },
        {
          "name": "\"Jardins de Gênova\"",
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        },
        {
          "name": "[Jardins de Gênova]",
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        },
        {
          "name": "\"casa corrego grande\"",
          "region": "Ilha",
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          "search_impression_share": {
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          },
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        {
          "name": "[Malta Residence em obras]",
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        {
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        {
          "name": "\"Malta Residence plantas\"",
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        {
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        {
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        {
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        {
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        {
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        },
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        },
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        {
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        {
          "name": "[apartamento Meraki Allure]",
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        {
          "name": "[belluno residence pronto]",
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        {
          "name": "\"belluno residence plantas\"",
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[belluno residence plantas]",
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          "keyword_id": "2496889594958",
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        {
          "name": "\"belluno residence valores\"",
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          "landing_page": "—",
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[belluno residence valores]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "\"apartamento belluno residence\"",
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        },
        {
          "name": "[apartamento belluno residence]",
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          },
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "\"belluno residence balneário\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "search_impression_share": {
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          },
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          },
          "keyword_id": "2496889594478",
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          "landing_page": "—",
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[belluno residence balneário]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          },
          "keyword_id": "2496889594318",
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[belluno residence florianópolis]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          },
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "\"belluno residence florianópolis\"",
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          },
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          },
          "keyword_id": "2493947267427",
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          "landing_page": "—",
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[Belluno Residence TBO]",
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          },
          "keyword_id": "2493941776776",
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          "landing_page": "—",
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "\"TBO Construtora\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "status": "Not eligible\nDisapproved (Destination not working), Rarely shown (low Quality Score), +1",
          "search_impression_share": {
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            "value_pct": 62.5,
            "operator": "=",
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          "search_lost_rank": {
            "raw": "18.75%",
            "value_pct": 18.75,
            "operator": "=",
            "bound_pct": null
          },
          "keyword_id": "2493941763056",
          "match_type": "Phrase match",
          "quality_score": 1,
          "landing_page": "Below average",
          "ad_relevance": "Below average",
          "expected_ctr": "Below average",
          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[TBO Construtora]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "clicks": 0,
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          "lead_online": 0,
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          "conversions_all": 0,
          "cpa_lead_online": null,
          "cvr_lead_online_pct": null,
          "cpc": null,
          "status": "Not eligible\nDisapproved (Destination not working), Rarely shown (low Quality Score), +1",
          "search_impression_share": {
            "raw": "< 10%",
            "value_pct": null,
            "operator": "<",
            "bound_pct": 10
          },
          "search_lost_rank": {
            "raw": "75.00%",
            "value_pct": 75,
            "operator": "=",
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          },
          "keyword_id": "2493941763016",
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          "quality_score": 1,
          "landing_page": "Below average",
          "ad_relevance": "Below average",
          "expected_ctr": "Below average",
          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "\"TBO Construtora Florianópolis\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
          "clicks": 0,
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          "status": "Not eligible\nDisapproved (Destination not working), Low search volume, +1",
          "search_impression_share": {
            "raw": "—",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[TBO Construtora Florianópolis]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "conversions_all": 0,
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          "search_impression_share": {
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          "search_lost_rank": {
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          "keyword_id": "2493941748856",
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          "landing_page": "—",
          "ad_relevance": "—",
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          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[TBO Construtora Belluno Residence]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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            "value_pct": null,
            "operator": null,
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            "value_pct": null,
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          },
          "keyword_id": "2493941742216",
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          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "\"Belluno Residence TBO\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
          "cost": 0,
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          "status": "Not eligible\nDisapproved (Destination not working), Low search volume, +1",
          "search_impression_share": {
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493941742176",
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          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "\"TBO Construtora Belluno Residence\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "clicks": 0,
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          "conversions_all": 0,
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          "cpc": null,
          "status": "Not eligible\nDisapproved (Destination not working), Low search volume, +1",
          "search_impression_share": {
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            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2493941742136",
          "match_type": "Phrase match",
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          "landing_page": "—",
          "ad_relevance": "—",
          "expected_ctr": "—",
          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "\"belluno residence\"",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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          "status": "Not eligible\nDisapproved (Destination not working), Ad group paused",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "321619901260",
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          "landing_page": "Average",
          "ad_relevance": "Above average",
          "expected_ctr": "Below average",
          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
        },
        {
          "name": "[belluno residence]",
          "region": "Continente",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | CONTINENTE",
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            "raw": "75.00%",
            "value_pct": 75,
            "operator": "=",
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            "raw": "25.00%",
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            "operator": "=",
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          "keyword_id": "318612007904",
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          "ad_relevance": "Above average",
          "expected_ctr": "Below average",
          "policy": "Disapproved\nDestination not working",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-balneario-florianopolis-sc/belluno-residence"
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      ],
      "terms": [
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          "policy": "Disapproved Destination not working⁠open_in_new‎ (Disapproved, desktop)",
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        {
          "name": "[wall 34 florianópolis]",
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        },
        {
          "name": "[wall 34 plantas]",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-trindade-florianopolis-sc/wall-34"
        },
        {
          "name": "\"wall 34 lançamento\"",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          },
          "keyword_id": "2495965710913",
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          "landing_page": "—",
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          "expected_ctr": "—",
          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-trindade-florianopolis-sc/wall-34"
        },
        {
          "name": "[wall 34 lançamento]",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
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          "impressions": 0,
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            "operator": null,
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            "value_pct": null,
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            "bound_pct": null
          },
          "keyword_id": "2495965710873",
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          "landing_page": "—",
          "ad_relevance": "—",
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          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-trindade-florianopolis-sc/wall-34"
        },
        {
          "name": "\"wall 34 plantas\"",
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          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
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          "ad_relevance": "—",
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          "policy": "Eligible",
          "url": "https://lancamentos.sanremoimoveis.com.br/empreendimentos/apartamento-em-lancamento-trindade-florianopolis-sc/wall-34"
        },
        {
          "name": "\"wall 34 valores\"",
          "region": "Ilha",
          "campaign": "SR | PESQUISA | LANÇAMENTOS | ILHA",
          "cost": 0,
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          "cpc": null,
          "status": "Not eligible\nLow search volume",
          "search_impression_share": {
            "raw": "—",
            "value_pct": null,
            "operator": null,
            "bound_pct": null
          },
          "search_lost_rank": {
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            "operator": null,
            "bound_pct": null
          },
          "keyword_id": "2495965710673",
          "match_type": "Phrase match",
          "quality_score": null,
          "landing_page": "—",
          "ad_relevance": "—",
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